Create your own branded Lenses with Lens Web Builder

Introducing Lens Web Builder from Snapchat! Lens Web Builder makes it easy to create augmented reality Lens campaigns directly in Ads Manager

Introducing Lens Web Builder from Snapchat! Lens Web Builder makes it easy to create augmented reality (AR) Lens campaigns directly in Snapchat’s Ads Manager.

You can choose from a library of hundreds of 3D objects, animations, and effects to build your own custom branded AR Lens. You can also upload your own 2D assets (such as logos and images) to further customize the AR experience. Once you're finished, you can select your Lenses in the Creative Library of Ads Manager when launching campaigns.

Lens Web Builder is:

  • Simple​: Create your own AR experience by picking from hundreds of 3D objects & animations

  • Fast​: It only takes a few minutes to create your first Lens

  • Free​: Brands or businesses with any budget can now access this immersive format. There are no creative fees to access our repository of 3D assets, however daily minimum campaign spend requirements apply.

Use Lens Web Builder to create your own branded Lens from scratch, or choose from a library of templates. Building a Lens from scratch gives you full control over what 3D assets you want included in your Lens, plus any sound and/or text you’d like to include. Starting with a template allows you to use a pre-selected combination of 3D assets as the basis of your Lens, instead of choosing each element individually.

Preview your Lens on your phone, name your Lens, add an icon, and hit publish! Once you’ve published, your Lens will be available in your Creative Library within Ads Manager and you’ll be able to use it when creating your next campaign. Learn more about Snapchat’s Lens Web Builder here

Get started by building your own Lens on Ads Manager today!

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